Gilda's Club: the PR mistakes

My former colleague Elissa Freeman has written a guest blog entry on jeffesposito.com discussing the PR foul ups following reports last week that the Cancer Support Community (CSC) allowed a Wisconsin affiliate to remove late comedienne and original cast member of NBC's Saturday Night Live Gilda Radner's name from Gilda's Club, a cancer support group.

CSC, which merged with Gilda’s Club in 2009, stated the name change was due to the fact that younger cancer patients did not know who Radner was, or of her legacy in her own battle ovarian cancer, which ended in 1989.

Freemen - one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers - details why she believes CSC took the wrong approach in their PR response. Read the blog entry here